A company has just developed a new sports drink that is in a container that will keep it cool for up to six hours. Imagine the possibilities. Assume you have been hired as a consultant to write a preliminary report discussing how the product should be marketed. Think about using the five (5) P’s as a possible outline for your report (people, place, product, price, promotion). You haven’t been hired yet to write the complete marketing plan, so this document is a preliminary report about how your company would proceed to handle it if they were hired. For this five-page document (not including the title page), your company will receive $750, and if you are hired to do the actual study you can expect to be paid $42,000.
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