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Assume that a new company is considering entering the cola market. Before it does any primary research, it wants to investigate secondary research to determine whether it makes sense to do primary research on the cola market

Assume that a new company is considering entering the cola market. Before it does any primary research, it wants to investigate secondary research to determine whether it makes sense to do primary research on the cola market. Identify some of the types of information the company should have, where it might find this information (on the Internet and other sources), and how to evaluate the usefulness of the information it might find.

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