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Because a brand promise is at the heart of a strong brand, developing and keeping the customer’s trust is paramount for marketers.

Because a brand promise is at the heart of a strong brand, developing and keeping the customer’s trust is paramount for marketers.

As companies increasingly move their operations online, building and maintaining this trust becomes even more challenging.  Follow the link (below) and read the Pew Internet article that focuses on online trust in the coming decade.

For this discussion, address the following question:

  • What are the ethical implications of the article’s findings for marketers?  What concrete actions can brands take to build greater trust online?  What makes this even more complicated for global companies?

Rainie, L., & Anderson, J. (2017, August 10). The fate of online trust in the next decade. Retrieved from http:// www. pewinternet.org/2017/08/10/the-fate-of-online-trust-in-the-next-decade/

Learnt from lecture: 4 P’s deconstruction: products and pricing=value

Place and Promotion = revenue

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