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[ANSWERED] C229-Task 1 Social Media Campaign

C229-Task 1 Social Media Campaign

C229-Task 1 Social Media Campaign

Part 2: Social Media Campaign

B.  Write your community health nursing diagnosis statement based on a chosen health concern youve identified in the simulation, related to Health People 2020 topics.

1.  Explain how the health concern from the nursing diagnostic statement is linked to a health inequity or health disparity within the target population.

a. Discuss the primary community resources and primary prevention resources currently available in Sentinel Town to address the health concern.

b. Discuss the underlying causes of the health concern.

2.  Discuss the evidence-based practice associated with the Field Experience topic.

a. Identify data about the topic from within Sentinel Town.

C.  Develop a community health nursing social media campaign strategy for Sentinel Town that will convey your health message and address the chosen topic by doing the following:

1.  Describe your social media campaign objective.

2.  Recommend two population-focused social marketing interventions and justify how each would improve the health message related to your selected topic.

3.  Describe a social media platform you would use that is appropriate for communicating with the target population in Sentinel Town.

a. Discuss the benefits of the selected social media platform in supporting preventative healthcare.

4.  Discuss how the target population will benefit from your health message.

D.  Describe best practices for implementing social media tools for health marketing.

E.  Create a social media campaign implementation plan by doing the following:

1.  Describe Sentinel Town stakeholder roles and responsibilities in implementing the plan.

2.  Discuss potential public and private partnerships from Sentinel Town that could be formed to aid in the implementation of your campaign.

3.  Create a specific timeline for implementing your campaign.

4.  Explain how you will evaluate the effectiveness of the campaign.

5.  Discuss the costs of implementing your campaign.

F.  Reflect on how social media marketing supports the community health nurse’s efforts to promote healthier populations.

1.  Reflect on how your social media campaign could apply to your future nursing practice

G.  Acknowledge sources, using in-text citations and references, for content that is quoted, paraphrased, or summarized. APA format

H.  Demonstrate professional communication in the content and presentation of your submission.

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Expert Answer and Explanation

Sentinel Town Media Campaign

Community health nursing diagnosis statement

Drug and substance abuse is an issue that was witnessed after carrying out a community assessment of Sentinel Town. From the statistics provided, a substantial number of the residents living in Sentinel Town had engaged in at least one type of drug or substance with alcoh0ol and cigarette use being the common substances used. This was a worrying trend given the negative health implications brought by engaging in such vices.

Studies have shown that the use of drugs and substances exposes the user to risk of getting unintended injuries, getting unwanted infections like STIs, by engaging in risky sexual behaviors (Delker, Brown & Hasin, 2016). Drug and substance abuse is also linked to the increase in instances of domestic violence, and overall, poor psychological and physical health outcomes like lung and bronchus cancer in the case of cigarette smoking.

It is for this reason that the selected topic used for the community health intervention from the Healthy People 2020 list was the promotion of responsible alcohol consumption in improving the health outcomes for residents living in Sentinel Town.

Link of the health concern with health disparity

One of the notable issues about alcohol consumption and overall substance abuse in Sentinel Town was that it was more rampant in areas with the lowest income levels, specifically Industrial Heights. The statistics showed that people from low-income households had a higher number of alcohol abuse-related cases. It was also noted that people from the Hispanic and African American communities had the highest level of alcohol consumption as compared to other population groups. More men than women were also observed to be affected by the health issue.

Primary community resources

To address the health concern selected, various resources can be used to assist residents living in Sentinel Town. One of those resources is the Better Health clinic, which can assist residents in treatment and rehabilitation from alcohol addiction Another resource available for the residents is the numerous recreational facilities and public parks managed by the Department of Parks and Recreation.

These facilities will provide alternative and healthy approaches for residents to socialize instead of engaging in alcohol consumption. The Interfaith Church located in Industrial Heights can also be a good resource in providing social support for those looking to stop alcohol consumption. It can also be a good avenue for providing promotional messages against alcohol consumption.

Underlying causes of the health concern

One of the contributing factors could be attributed to the lack of adequate sensitization among the residents living in those areas, social issues, including coping habits of people living in Industrial height to list a few. Studies have also shown that people who are stressed tend to drink alcohol as a way of coping with stress, which could be another reason for the high levels of alcohol use (Becker, 2017).

People in Industrial Heights were seen to have high-stress levels as a result of socio-economic factors as compared to other regions. Therefore, conducting a targeted health promotion campaign, against the irresponsible consumption of alcohol could prove useful in assisting the improvement of health status for residents living in Industrial Heights.

Evidence-based Practice for the topic

According to Delker, Brown, and Hasin (2016), alcohol abuse is more in low-income populations as compared to middle and high-income population groups. Health promotion against alcohol use has been linked to reduced cases of adverse effects, both negative social and health outcomes (Harrison et al., 2016). Thus, the consideration of carrying out a health promotion initiative to deal with the negative outcomes linked with irresponsible alcohol consumption.       

From the collected data within Sentinel Town, it can be noted in areas where alcohol-related cases were minimal, the life expectancy of residents living in those regions was also higher, for example, Nightingale Square where their life expectancy was the highest.

Community health nursing social media campaign strategy for Sentinel Town

To assist in propagating the health promotion message of the selected health issue, a social media campaign will be formulated. The social media campaign will encompass various community partners within Sentinel Town, with the main aim being to reach as many social media users as possible and in turn, the community at large.

Social media campaign objective

The objective of the social media campaign will be linked to the health promotion topic which was to promote responsible alcohol consumption in improving the health outcomes for residents living in Sentinel Town. Therefore, the campaign’s objective will be to create awareness on the negative implications, social, economic and health implications, on engaging in irresponsible use of alcohol.

The purpose is to target as many social media users as possible and dissuading them using targeted messages from engaging in alcohol consumption.

Population-focused social marketing interventions

Social marketing is a strategy that promotes either a continuation or cessation of a particular behavior (Kubacki et al., 2017). For this particular campaign, the two social marketing interventions that are going to be used include the use of influencers and referrals (patient stories). Influencers are celebrities or people with large social clout, whose actions can influence their followers. The use of social media influencers has been considered an effective strategy in other health promotion activities (Coates et al., 2019)

Patient stories are another social marketing intervention used in health promotions. Many at times, users of social media platforms or other communication tools always want to relate with real-life experiences from people who have faced similar challenges. This is an effective strategy that promotes the authentitown of the health promotion message. Therefore, using this strategy, it is expected that people will be more responsive to the health promotion initiative in curbing the use and abuse of alcohol.

Choice of a social media platform

For this social media campaign, Facebook will be the selected platform to be used. Facebook is a global online-based social media platform that allows people to interact, share their experiences and exchange different forms of media. The platform is used by people from almost all age and cultural groups, with a user interface that is easy to navigate.

According to Gabarron et al. (2019), this platform is considered ideal given that it has a large user base making the target message reach out to as many Sentinel residents as possible. The interface is also user friendly and easy to navigate making it an ideal platform. The platform also provides the administrators with the ability to control the content being shared making it suitable for targeted health promotion messages.

How the target population will benefit from the health message

From the health promotion message relayed through the social media platform, it is expected that the target population will experience a reduction in the consumption of alcohol and negative cases related to alcohol consumption. It is expected that the residents of Sentinel Town will be able to embrace healthy living by curbing the irresponsible consumption of alcohol.

Best practices for implementing social media tools for health marketing

 Implementing an effective social media campaign is not as simple as it seems, and one has to put in some efforts to ensure that the campaign is going to be impactful. One of the best practices is to have a clear and measurable objective of what the campaign aims to achieve. This will provide a clear focus where resources can be channeled towards achieving the impact expected (Campbell et al., 2016).

It is also a good practice to do research on the target audience before initiating the social media tool for health marketing. Different populations have different needs, including cultural differences, which can affect how the social media message is going to be structured.

Given that social media is an open platform where different audiences can interact with one another, the conversations in the social media platforms should also be properly moderated to ensure that it does not veer off from the main message. Campbell et al. (2016) reiterate that, for healthcare providers, it is important to always engage with social media users professionally to prevent a breach in the code of conduct.

C229-Task 1 Social Media Campaign

Social media campaign implementation plan

Sentinel Town stakeholder roles and responsibilities in implementing the plan

Involving different stakeholders in the social media campaign is one of the key aspects that will ensure its success. The stakeholders normally have various roles and responsibilities to play in facilitating the implementation of the campaign. In this case, the Sentinel Town’s stakeholders have a primary responsibility to ensure that the campaign implemented is to the benefit of the residents living in Sentinel Town. They also have a role to ensure that the campaign sticks to its planned objectives and goals. They do so by monitoring its implementation.

The stakeholders also have a role to ensure that any pledged resources to be used in the campaign are fulfilled. The availability of resources is one of the factors needed to ensure the success of the social media campaign. Therefore, having access to such resources and in a timely manner is key.

Potential public and private partnerships from Sentinel Town in the social media campaign

As earlier indicated, stakeholder partnerships are a vital element in the success of health promotion campaigns. Some of the potential partnerships for this campaign include;

Partnership with Better Health Clinic; Better Health Clinic is one of the partners who can play an instrumental role in ensuring that health-related information and help is availed to interested parties living within Sentinel Town and engaging in the social medial platform. Better Health clinic can also play an important role in availing statistics on alcohol consumption

Partnership with the Interfaith Church: Interfaith Church in Industrial Heights is another potential partner given the position they have in shaping the opinions of its’ congregants. The church will be a good platform to popularize the campaign and inform the congregants what it is all about.

The Mayor’s office, the Department of Parks and Recreation and the Department of Health can also be equally good partners. Through their support in terms of providing resources and facilitating the campaign activities including sensitizing the public, the campaign will become more impactful. Radio Buzz, the official radio station in Sentinel Town can also be a good partner in creating public awareness about the health campaign.

Timeline for campaign implementation

The campaign will involve various activities that will be implemented on a given timeline. Some of the activities that are going to be carried out include the planning phase, including the identification of partners and resources, the implementation phase, monitoring, and evaluation, and finally, follow up and reporting. The timeline to be followed is as structured in the table below.

Activity Timeline
Planning phase 3 months
Implementation 6 months
Monitoring Continuous throughout the project lifecycle
Evaluation Every 3 months after beginning the campaign
Follow up and reporting 12 months (to be carried out after the deadline of the implementation period
Explain how you will evaluate the effectiveness of the campaign

Evaluation is an important segment in the processes involved in creating the social media campaign. This will allow to assess the effectiveness and efficiency through which the campaign is meeting the set goals and objectives. One of the ways through which the initiative will be evaluated is by comparing the statistics provided by different institutions like Better Health Clinic, before and after the initiative to assess whether there are any changes in alcohol consumption in Sentinel Town. Another method by assessing the feedback from the residents on their opinion of the initiative, before, during and after it is implemented.

Costs of implementing your campaign

The initiative will also have some budgetary aspects attached to it for its successful implementation.  One of the linked costs is the advertising cost on the social media platform. Advertising allows the initiative to gain track in accumulating a large audience base within a short period, therefore, it was considered a strategic expense in facilitating the effectiveness of the campaign.

Another linked cost is the cost used to hire a social media campaign strategist/manager who will be in charge of maintaining and moderating the content on the social media page.

Use of social media in health promotion

Social media can be an effective tool in assisting community health providers to carry out effective health promotion campaigns. It provides an effective and efficient avenue where the health care provider reaches out to a large target audience with minimal effort and cost (Gabarron et al., 2019).

Social media also provides a community nurse with a platform where they can engage with a specific target audience and in a lively manner that can also help establish healthy relationships with the population. Using social media, one can leverage on the success stories to ignite positive health impact on the community. There are several other ways through which social media can be helpful in supporting health promotion initiatives making it an ideal tool to use.

Application of social media in my future nursing practice

In my future nursing endeavors, I plan to use social media to continue advocating for positive changes in community health practices. I plan to use social media as a platform where I can interact with my fellow nursing professionals, as a result, improving my nursing insights. Social media also provides a good avenue where I can collect different opinions from the online community on how they view different matters concerning health and healthcare. Ultimately, is still intend to use social media as a strategic health promotion tool

References

Becker, H. C. (2017). Influence of stress associated with chronic alcohol exposure on drinking. Neuropharmacology122, 115-126. https://doi.org/10.1016/j.neuropharm.2017.04.028

Campbell, L., Evans, Y., Pumper, M., & Moreno, M. A. (2016). Social media use by physicians: a qualitative study of the new frontier of medicine. BMC medical informatics and decision making16(1), 91. https://doi.org/10.1186/s12911-016-0327-y

Coates, A. E., Hardman, C. A., Halford, J. C., Christiansen, P., & Boyland, E. J. (2019). Social media influencer marketing and children’s food intake: a randomized trial. Pediatrics143(4), e20182554. DOI: https://doi.org/10.1542/peds.2018-2554

Delker, E., Brown, Q., & Hasin, D. S. (2016). Alcohol consumption in demographic subpopulations: an epidemiologic overview. Alcohol research: current reviews38(1), 7.

Gabarron, E., Luque, L. F., Schopf, T. R., Lau, A. Y., Armayones, M., Wynn, R., & Serrano, J. A. (2019). Impact of Facebook ads for sexual health promotion via an educational web app: a case study. In Healthcare Policy and Reform: Concepts, Methodologies, Tools, and Applications (pp. 990-1003). IGI Global. DOI: 10.4018/978-1-5225-6915-2.ch045

Harrison, C., Charles, J., Miller, G. C., & Britt, H. (2016). Chronic alcohol abuse. Australian family physician45(12), 858.

Kubacki, K., Ronto, R., Lahtinen, V., Pang, B. and Rundle-Thiele, S. (2017), Social marketing interventions aiming to increase physical activity among adults: A systematic review, Health Education, Vol. 117 No. 1, pp. 69-89. https://doi.org/10.1108/HE-02-2016-0008

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