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Cash management is one of the most important responsibilities of a company’s controller. As they say, “cash is king.”

Cash management is one of the most important responsibilities of a company’s controller. As they say, “cash is king.”

According to¬†moneycrashers.com, “Businesses must have cash on hand for various reasons, such as investing in new infrastructure and dealing with unexpected expenses. Moreover, a business’s cash flow is often cited as a key factor in its potential for long-term success. A company may have all the revenue in the world, but without the ability to generate cash, it can easily fail.”

For this discussion, refer to the company that you first chose in the Module Two discussion and analyze its cash position. You might research its cash flow statements in your analysis. What are your plans as controller for managing your company’s cash for the upcoming year? What are some ways to increase the company’s liquidity?

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