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Choose an industry and a B2B vertical market maker that interests you. Investigate the site and prepare a report that describes the following:

Choose an industry and a B2B vertical market maker that interests you. Investigate the site and prepare a report that describes the following:

  1. History of the company
  2. The size of the industry served
  3. The type of Net marketplace provided
  4. The benefits promised by the site for both suppliers and purchasers

Investigate the following of the Net marketplace (#3 above) and include in your report:

  1. Bias (buyer versus seller)
  2. Ownership (suppliers, buyers, independents)
  3. Pricing mechanism(s)
  4. Scope and focus
  5. Access (public versus private)

Instructions:

  1. Write a 5 page paper in MS Word
  2. Must be in APA format
  3. Must include a minimum of 5 external sources (2 should be peer-reviewed).

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