1. Companies such as Nestle, P & G, Unilever, etc. use creative methods to reach consumers in far flung developing countries (as discussed in lecture). More consumers have assess to more and cheaper products, but there may be unintended dysfunctional effects (rise in obesity, etc.). Discuss the pros and cons and finish with your recommendation for companies and public policy makers.
2. Many multinational companies that consider entering emerging markets face the issue that the regular price they charge for their goods (that is, the retail price in developed markets) is far beyond the buying power of most local consumers. What strategic options do these companies have to penetrate these markets