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Critically discuss standardisation and adaptation strategies for international marketing with the use of appropriate examples

1) Critically discuss standardisation and adaptation strategies for international marketing with the use of appropriate examples.

2) How you can achieve adaptstandation? Explain adaptstandation with the help of examples and explain how this strategy can balance between standardisation and adaptation.

3) Discuss bottom of the pyramid marketing and critically assess its applications in three different projects.

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Critically discuss standardisation and adaptation strategies for international marketing with the use of appropriate examples

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