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What is your evaluation of the attractiveness of China as a market  for fast food franchises? What are the opportunities and obstacles  involved in operating in China? If you were managing Wendy’s, for  example, would you invest in China?

Read Case 3-6:  McDonald’s and KFC: Recipes for Success in China (located in your textbook).

Answer the following questions:

  1. What is your evaluation of the attractiveness of China as a market  for fast food franchises? What are the opportunities and obstacles  involved in operating in China? If you were managing Wendy’s, for  example, would you invest in China?
  2. Compare and contrast the approaches of McDonald’s and KFC in China?
  3. What are the strengths and weaknesses of the McDonald’s model? The KFC model?
  4. What lessons about international strategy can we draw from this case

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