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Explain how McDonalds uses the marketing mix (aka the 4 Ps).  In your discussion: 1) list each of the 4 Ps,

Go to the McDonalds website:  www.mcdonalds.com.

Explain how McDonalds uses the marketing mix (aka the 4 Ps).  In your discussion:

1) list each of the 4 Ps,

2) give an example of how McDonalds uses each element of the marketing mix,

3) describe who you think their targeted customer (i.e., target market) is for each example,

4) the strategy they employ to satisfy the needs and wants of the customer in the example you gave.

Be sure to use appropriate course concepts and terminology in your answer.

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