Explain how you could use high patient satisfaction results to your advantage when negotiating a new managed care contract for the hospital
A reputable hospital has high quality ratings form patient satisfaction surveys but is still losing market share. For many years, health care organizations, as well as traditional businesses, have been frustrated that high customer satisfaction scores do not necessarily lead to high levels of profitability or sales.
Prepare a report that examines this phenomenon that addresses:
Evaluate and explain inconsistency between customer satisfaction scores and profitability and why it tends to exist in health care organizations.
Apply the statistical procedures discussed in class to support (or refute) the inconsistency.
Access price versus quality of services as well as the impact of insurance or managed care contracts on a hospital\’s market shares regardless of patient satisfaction levels.
Explain how you could use high patient satisfaction results to your advantage when negotiating a new managed care contract for the hospital. Discuss ethical issues involved when presenting results.
Discuss how qualitative data can be used to help this hospital improve market share.