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For this task, you will complete a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of a specific healthcare organization’s service or product.

Overview: For this task, you will complete a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats of a specific healthcare organization’s service or product. Based on your SWOT analysis, you will then propose an additional service or product to market for the organization, while also comparing it to a competing healthcare organization’s service or product. This task is designed to provide practice for the analysis, service proposal, and competition analysis that you will complete as part of Final Project Milestone Two in Module Five.

Prompt: Complete the Module Four Worksheet by addressing the following critical elements:
 SWOT:
○ Identify three strengths for the healthcare organization’s service or product that you chose, explaining what makes these elements strengths.
○ Identify three weaknesses for the healthcare organization’s service or product that you chose, explaining what makes these elements weaknesses. Identify three opportunities for the healthcare organization’s service or product that you chose, explaining what makes these elements opportunities.
○ Identify three threats for the healthcare organization’s service or product that you chose, explaining what makes these elements threats.
 Additional Service/Product: What additional service or product would you propose to market for this organization? Why?
 Competing Service/Product: In making your proposal, identify a competing healthcare organization’s similar service or product—one that you think is effective. Briefly describe why you feel it is successful.

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