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In this assignment you’ll be developing the second section of the Camp Bow Wow Dog Park Summary Report that is based around the concepts of organizational strategy, innovation, and managing change. 

Organizational Strategy and Innovation

In this assignment you’ll be developing the second section of the Camp Bow Wow Dog Park Summary Report that is based around the concepts of organizational strategy, innovation, and managing change.

Now that you have mapped out how you are planning, organizing, leading, and controlling your task force formation, the next step of the report is to convey how innovation, change, and organizational strategy will help create a competitive advantage with the development of the Camp Bow Wow Dog Park.

The first step of section II is to complete a hypothetical SWOT analysis by categorizing what you perceive to be the strengths, weaknesses, opportunities, and threats of moving forward with a Camp Bow Wow Dog Park. Complete the following SWOT Matrix by categorizing the following factors in the appropriate row below:

Canine Epidemic

Large Market of Dog Owners

PETA Concerns

City Regulations

Liability (Dog Bites)

Profit Margins

Complementary Service

Maintenance Upkeep

Site Ownership

Customer Retention

Market Awareness

Zoning

Environmental Regulations

Marketing Costs

Weather/Seasonal Concerns

Existing Customer Base

New Revenue Source

Staff Training

Experience in Dog Park Business

No Existing Dog Parks in Market

Staffing Expenses

Innovative in Dog Boarding Model

Park Construction Cost

Unique Service

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

(Download this matrix here)

Based on what you have categorized in your SWOT analysis, the second step is to write a summary conveying how innovation and change will create a competitive advantage with the development of the Camp Bow Wow Dog Park. Be sure to include how a Camp Bow Wow Dog Park can or will support the position strategies of cost leadership, differentiation, and focus strategy (see text Positioning Strategies section 5-4b). You are preparing this summary to be presented at your first task force meeting that will guide the team of its goal and what potential impact to the Camp Bow Wow operation.

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