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Please use content from the Unit 4 Individual Project to complete the submission. This advertising campaign will be presented to the client, be persuasive in your recommendations.

MKTG408 Professional Application

Please use content from the Unit 4 Individual Project to complete the submission. This advertising campaign will be presented to the client, be persuasive in your recommendations.

Include at least 3 media from the following:

Media Choice 1 – Broadcast Advertising – Television

Media Choice 2 – Print Advertising – Magazine

Media Choice 3 – Interactive Marketing – Online campaign

Let’s play make-believe advertising agency

Part 1: Media Choice 1 – Television

  • Why was it chosen? What objectives will it achieve?
  • Advantages/drawbacks
  • Detail the media plan: What forms will be used, when, and how often?
  • Who will it target Please expound upon the actual demographic and psychographics of target audience of women – 24 – 44, income HH income $35k+, environmentally conscious, into fitness, maybe parents, with significant other)?
  • Creative concept
    • Headline Tide Purclean with the cleaning power of Tide®
    • Copy “Introducing new Tide pure clean the first bio-based detergent with the cleaning power of tide. It’s made with wind-powered electricity at a zero manufacturing waste facility and with bio-based ingredients, which go into a 100% recyclable bottled. New Tide Purclean, the first bio-based detergent with the clean power of tide.”
    • Visual elements https://www.youtube.com/watch?v=LP83-rUMXL4

Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.

Part 2: Media Choice 2 – Magazine

  • Why was it chosen? What objectives will it achieve?
  • Advantages/drawbacks
  • Detail the media plan: What forms will be used, when, and how often
  • Who will it target (25 – 55 men and women, actively involved in environmental sustainability, socially conscious, post-secondary education, metropolitan and suburban homes)?
  • Creative concept http://creativemag.com/tide-purclean-tree/
    • Headline – Tide Purclean with the cleaning power of Tide®
    • Copy “We believe the best way to help create a more sustainable future is to make the products that people use and love every day better. Tide purclean is the next step in our journey to create detergents that help consumers make sustainable choices. Our formulators have designed Tide purclean to clean even in cold water, helping you to do your part in energy conservation via cold-water washing. Heating wash water is the largest driver of energy consumption when running your washing machine. All the steps your take toward preserving the planet for future generations add up to make a meaningful impact.”
    • Visual elements

Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.

Part 3: Media Choice 3 – New Media Interactive – YouTube Ad

  • Why was it chosen? What objectives will it achieve?
  • Advantages/drawbacks
  • Detail the media plan: What forms will be used, when, and how often
  • Who will it target (actual demographic and psychographics of target audience of women – 24 – 44, income HH income $35k+, environmentally conscious, into fitness, maybe parents, with significant other)?
  • Creative concept
    • Headline “Two of a kind” https://www.youtube.com/watch?v=brnZDMRvq54
    • Copy “When it comes to helping the environment; Colleen and Dale have their differences, but they both agree on new Tide pure clean it’s the first bio-based detergent with the cleaning power of Tide it’s got to be tied.”
    • Visual elements – Please describe the visual elements in the ad (link above)

Note: You are encouraged to reuse content submitted for Units 1–4 Individual Projects. This section of the paper should be 2 pages in length.

 

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