The new product is a baby apparel line made from organic non-toxic materials. Target marketing is new and expecting mothers who are health conscious. Part 1: Working on the Plan Complete the following: Assess the market attractiveness and competitive position for a tangible product. Create an exit strategy and guidelines for its implementation. This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the Internet. Part 2: Tactical Marketing Mix Strategy Complete the following: Develop a detailed tactical marketing mix strategy (product, price, promotion, place, and service). This section of the paper should be 3 pages in length and use research from quality college-level resources. Stay away from consultant sites on the Internet.
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