The purpose of this assignment is to test your ability of scanning the wider environment of a company, check the financial performance, benchmark with competitors and finally to provide recommendations to stay competitive while also considering the culture and employee behaviour.
Students will be assessed by a single 2,000 words essay (+/- 15%).
You have been provided with a list of FTSE 100 companies – see list below. You are required to select one company from any of the industry groups suggested.
The first part of your assignment requires that you present key information about your company such as:
i. Background, history and market position ii. Products and services
iii. An external analysis (Macro and Micro) of the United Kingdom where the company operates
The second part of your project requires that you analyse your company’s financial performance in 2017 or 2018 and compare this against one of its direct competitors within the same industry. You must use any two ratios of the following: net profit ratio, gross profit ratio, and return on assets ratio.
The third part of your project requires you to make managerial recommendations. In addition to drawing their recommendations based on Part I and Part II, students must also use strategic and operational recommendations (SWOT) on how to improve organisational culture and employees’ behaviour in light of the organisational and behavioural theories covered in this module and conclude how the company can succeed in an uncertain environment. Here students can use various theories of behaviour (i.e. classical theories) and organisational culture, either people’s aspects or operational aspects (i.e. TQM,Kaizen).