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Using an internal assessment tool (such as SWOT), analyze St. Anthony  Medical Center’s Women’s Center and provide an executive summary and  analysis of the internal organization. You will want to focus on the  service line for labor and delivery. To gather information, it may be  helpful to visit the Web site and examine various facets of the  operation (for example, prenatal consumer service offerings,  innovations, differentiating competitive advantages, the use of social  media, and so forth)

Internal Assessment

Using an internal assessment tool (such as SWOT), analyze St. Anthony  Medical Center’s Women’s Center and provide an executive summary and  analysis of the internal organization. You will want to focus on the  service line for labor and delivery. To gather information, it may be  helpful to visit the Web site and examine various facets of the  operation (for example, prenatal consumer service offerings,  innovations, differentiating competitive advantages, the use of social  media, and so forth). Concisely summarize your findings in the  Discussion space and, as you did for the external assessment, answer the  following question:

  • Which aspect of your assessment stood out for you? Why?

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