Read the attached case study and answer the following questions:
1. What are Croc’s core competencies? what are their advantages for the company?
2. How do they exploit these competencies in the future? Consider the following alternatives: a. Further vertical integration into materials b. Growth by acquisition c. Growth by product extension
3. To what degree do the alternatives in question 2 fit the company’s core competencies, and to what degree do they defocus the company away from its core competencies?