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Read the attached case study and answer the following questions:

1. What are Croc’s core competencies? what are their advantages for the company?

2. How do they exploit these competencies in the future? Consider the following alternatives: a. Further vertical integration into materials b. Growth by acquisition c. Growth by product extension

3. To what degree do the alternatives in question 2 fit the company’s core competencies, and to what degree do they defocus the company away from its core competencies?

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