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You work for a local car dealership, and have been asked by your chamber of commerce to deliver a presentation to the community on buying a car. Your town consists of about 40,000 people, but you do not know who will actually attend the presentation

You work for a local car dealership, and have been asked by your chamber of commerce to deliver a presentation to the community on buying a car. Your town consists of about 40,000 people, but you do not know who will actually attend the presentation. You also do not know the needs of the people well enough to deliver the presentation effectively. You decide to conduct an audience analysis.

Explain the following: •

How would you conduct an audience assessment in this situation?

◦What means might you use to get to know the people in the community?

•What kinds of questions would you ask them, or ask others about them?

◦Why are these questions relevant to your presentation?

•How will knowing your audience help you to best deliver your speech, provide handouts, use audio/visual equipment, and other elements of your presentation?

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