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Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:

Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:

o Evaluate the internal and external environments of your selected company using an environmental scan.

o Analyze the competitive advantage of your selected company.

o Evaluate the strategies your selected company uses to create value and gain competitive advantage.

o Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.

o Evaluate the effectiveness of the measurement guidelines your selected company uses.

Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.

Format your paper consistent with APA guidelines.

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