Your task will be to position yourself as the Director of Global Corporate Affairs for Odebrecht Corporation and:
Conduct a Risk and Issues Management Assessment Conduct a SWOT analysis (Google this)
Develop a summarized version of a communications platform to address three different crises scenarios, one of which needs to be a natural disaster (Hurricane)
Develop a Crisis Grid for each Develop three key messages for each of the three crisis scenarios identify the key stakeholders and the reasoning behind each key message used.
The Executive Summary should be one to one and half pages long. The opening one or two paragraphs should provide a summary background of Odebrecht Corporate and Odebrecht USA, which is headquartered in Miami, and the situation they are facing. Remember that your focus is the Odebrecht USA operation and the messaging they need to use in order to skirt around the corruption crises they are facing in various countries. The next couple of paragraphs should summarize the major stakeholders you would be targeting and what your overall messaging strategy should be.
You might want to include a mention of the strengths of the company based on your SWOT analysis. Your last one or two paragraphs should summarize your recommendations. The Backgrounder should get into more detail of the crisis situations in the various countries, but also highlight some of the positive of the Miami based operation. In this section you need to identify three major potential crisis situations they could face in the Miami operation. Remember that one of those needs to be a natural disaster, which we have said should be a hurricane. You should also include in this section the full SWOT analysis. The Key Message Strategy section should identify three key messages for each of the crisis scenarios you have chosen. Your reasoning for why you have chosen those messages should be included. Your final Recommendation should follow in one or two pages focused on how your communications strategy with the key messages aligns with the corporations strategies (Note: you can get a lot of information by going to the Odebrecht main corporate website to help you identify their strategic direction moving forward; some of this information will help you with the SWOT analysis, especially in identifying some strengths)