Imagine that you are a manager of information technology working for your organization’s chief information officer and that they have approached you with a new project.
Imagine that you are a manager of information technology working for your organization’s chief information officer and that they have approached you with a new project. For this new project, you are asked to support the chief marketing officer (CMO) in the creation of work instructions that the employees of your organization will use to create and post to the organization’s social media platform. The program is called The Social Media Ambassadors Initiative, and the CMO explains to you that they want to engage the organization’s employees in helping promote the great things about working for the organization and that the audience includes your customers, shareholders, and potential future employees.
In a 4-page/content (APA Format) MS Word document, create the instructions that employees will need to follow to set up and post to the organization’s Facebook account. Address the following:
- In the directions on setup, define the actions to establish an account and set the most stringent privacy features.
- In the instructions for making a post, define the process for making a written post, and provide guidelines for what is appropriate and inappropriate.
- Define the process of uploading photographs and the policy that governs the use of photographs. Also, define the process to like a post and the process to edit and delete a post.
- Ensure that the instructions that you provide are clear, are easy to follow, and contain explicit detail to enable a novice user to follow them.
Step-by-Step Guide to Answering the Assignment
1. Understand the Scenario and Your Role
You are writing as an IT Manager supporting:
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The Chief Information Officer (CIO) (governance, security, systems)
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The Chief Marketing Officer (CMO) (branding, engagement, reputation)
The document is not an essay—it is a formal set of work instructions employees will follow.
👉 Your tone should be:
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Professional
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Instructional
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Non-technical
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Risk-aware (privacy, security, reputation)
2. Understand the Deliverable Requirements
Required Format
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4 pages of content (not including title page or references)
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APA format
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Clear headings and subheadings
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Step-by-step instructions
Platform Covered
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Facebook only
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Focus on:
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Account setup
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Privacy settings
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Posting content
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Photograph uploads
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Liking, editing, and deleting posts
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3. Recommended APA Document Structure
Use this structure to stay organized and meet length requirements:
Title Page (APA)
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Title (e.g., Social Media Ambassadors Initiative: Facebook Work Instructions)
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Your name
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Institution
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Course name
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Instructor
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Date
Page 1: Introduction and Purpose
Section Heading: Introduction
Explain:
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Purpose of the Social Media Ambassadors Initiative
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Why employee participation matters
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Importance of protecting organizational reputation and data
Example focus points:
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Brand consistency
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Professional conduct
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Privacy and security
Page 1–2: Facebook Account Setup and Privacy Settings
Section Heading: Facebook Account Setup Instructions
Include step-by-step actions:
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Navigate to Facebook.com
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Select “Create New Account”
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Enter required personal information
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Use company-approved email if required
Subheading: Privacy and Security Configuration
This section is critical for the rubric.
Include:
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Setting posts visibility to Friends or Only Me
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Enabling two-factor authentication
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Reviewing timeline and tagging settings
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Disabling public search visibility where possible
Explain why strict privacy settings are required.
4. Page 2–3: Creating and Posting Content
Section Heading: Instructions for Creating a Written Post
Break this into:
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How to create a post
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What is appropriate
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What is inappropriate
Subheading: Steps to Create a Written Post
Provide numbered steps:
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Log into Facebook
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Navigate to the organization’s page
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Select “Create Post”
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Enter text following content guidelines
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Review before posting
Subheading: Appropriate Content Guidelines
Examples:
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Positive workplace experiences
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Company events
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Professional achievements
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Approved hashtags or messaging
Subheading: Inappropriate Content Guidelines
Explicitly prohibit:
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Confidential information
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Offensive language
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Political endorsements
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Customer data
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Internal disputes
This demonstrates risk awareness and IT governance.
5. Page 3–4: Photos, Likes, Editing, and Deleting Posts
Section Heading: Uploading Photographs
Explain:
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How to upload a photo
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File size and quality expectations
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Caption guidelines
Subheading: Photograph Usage Policy
Clearly state:
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Written consent required for identifiable individuals
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No photos of confidential systems or documents
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No images that damage brand reputation
Section Heading: Interacting With Posts
Include step-by-step instructions for:
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Liking a post
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Editing a post
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Deleting a post
Each action should have:
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Clear steps
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Warnings (e.g., deleted posts cannot be recovered)
6. Writing for a Novice User (Key Grading Focus)
To ensure clarity:
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Use numbered steps
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Avoid technical jargon
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Explain what users should see on the screen
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Use consistent formatting
Example:
Select the “Edit Post” option, which appears as three dots in the upper-right corner of the post.
7. Conclusion Section
Section Heading: Conclusion
Summarize:
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Importance of following instructions
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Role of employees as brand ambassadors
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Responsibility to maintain professionalism and security
8. APA References (If Required)
If you reference:
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Facebook Help Center
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Social media policy best practices
Include:
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APA-formatted reference page
9. Common Mistakes to Avoid 🚫
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Writing an essay instead of instructions
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Not using headings
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Assuming users are tech-savvy
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Forgetting privacy and security controls
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Failing to define inappropriate content
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Not meeting the 4-page requirement
10. Final Submission Checklist ✅
✔ APA title page
✔ 4 full pages of instructional content
✔ Clear step-by-step directions
✔ Explicit privacy and security settings
✔ Photo and content policies included
✔ Written for novice users
How This Meets the Assignment Competency
This approach demonstrates:
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IT governance and risk management
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Support for marketing initiatives
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Clear operational documentation
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Alignment between CIO, CMO, and employees
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