Visit two e-commerce websites of your choice, and apply the social marketing process model
Visit two e-commerce websites of your choice, and apply the social marketing process model (outlined on pp. 431–432) to both. Critically compare and contrast the effectiveness of these sites in terms of the dimensions of the social marketing process. Address the questions below in your paper. How well do these sites acquire fans, generate engagement, amplify responses, create a community, and strengthen their brands? What recommendations can you make for these sites to improve their effectiveness at a global and local level?
Your paper must be at least three pages in length; the title and reference pages do not count toward meeting the minimum length requirement. Make sure your essay follows APA format. You must use a minimum of two external sources, which can include the two websites that you choose to review.
Expert Answer and Explanation
Ecommerce Based
Ecommerce websites serve as the facilitators of efficiency in product acquisition using online solutions. Amazon is an example of an ecommerce website that allows customers to acquire goods of all types from the comfort of their homes (Giraud, Thérouanne, & Steiner, 2018). This essay explores two of the most popular ecommerce websites, Bliss and New Chapter, using the social marketing model and critically assesses the effectiveness of the dimensions of the sites using the social marketing process.
How the Sites Generate Engagement, Acquire Fans, Amplify Responses, Strengthen their Bands and Create a Community
New Chapter is a P&G brand that focuses on providing fitness solutions to a different range of customers. One of the ways in which the site generates engagement is by providing a personalized experience for the customers, making them fulfil their responses in an easy way. Specifically, customers who visit the site to seek fitness solutions can access their own-adventure experiences and hence fulfilling all their prospects through the products of the company.
To strengthen the company brand, the website offers rigorous A/B testing geared at generating the best user experience (Li et al., 2017). The website also uses categorization through things such as allowing visitors to access supplements based on their tastes, nutritional value and dietary needs. Lastly, the brand acquires fans and creates a community by having the relevant education that allows visitors to understand the way nature and benefits of their different products.
Bliss, on the other hand, generates engagement through its excellent design. It takes the form of an energizing and youthful spa shop in which it has bright colors that encourages exploration, engagement, and purchase. The color scheme and the photography employed in the website helps the customers to understand the products in a better way.
Also, the ecommerce website has a powerful way of creating a community and acquiring fans through the presence of interactive social bases.
Recommendations to Improve the Sites at Global and Local Level
Both websites can improve in a large way at a local and global level through several changes. The first one is reducing the procedures involved in the checkout system. One of the reasons why Amazon is preferred by many customers is the fact that one does not have to go through a lot of trouble in the checkout of products.
Bliss and New Chapter require users to upload much of their details before making a payment, and this may discourage users who are sensitive about submitting their personal financial data on ecommerce websites.
Another improvement that could be employed by Bliss is introducing strategies of getting personal with the customers (Jindal & Sardana, 2020). New Chapter have a welcome message to anyone who visits the sites, and there is a window in which customers can be directed to the specific products they need.
Bliss should treat customers in the website like people who visit a warehouse that is not labelled, and hence need direction, and this way, they would achieve more customer engagement.
Lastly, both ecommerce websites need to improve their navigation through introduction of relevant filtering options. Most of the time, customers who fail to find the products they need within the first few minutes of search tend to give up the search (Agarwal & Agarwal, 2017). By improving the search options by adding relevant filters such as the price range and product types, these websites would be sure to improve their popularity at global and local levels.
References
Agarwal, D., & Agarwal, R. (2017). Indian E-Commerce Websites Not Obliged To Conduct Preventative Filtering For Listings Of Infringing Goods. Journal of Intellectual Property Law & Practice, 12(6), 462-464. https://doi.org/10.1093/jiplp/jpx068
Giraud, S., Thérouanne, P., & Steiner, D. D. (2018). Web Accessibility: Filtering Redundant And Irrelevant Information Improves Website Usability For Blind Users. International Journal of Human-Computer Studies, 111, 23-35. https://doi.org/10.1016/j.ijhcs.2017.10.011
Jindal, H., & Sardana, N. (2020). Web Navigation Prediction Based On Dynamic Threshold Heuristics. Journal of King Saud University-Computer and Information Sciences. https://doi.org/10.1016/j.jksuci.2020.03.004
Li, P., Wu, C., Zhang, S., Yu, X., & Zhong, H. (2017). Mining Users’ Preference Similarities In E-Commerce Systems Based On Webpage Navigation Logs. International Journal of Computers Communications & Control, 12(5), 661-676. https://doi.org/10.15837/ijccc.2017.5.2565
Websites
https://www.blissworld.com/
https://www.newchapter.com/
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Social Media Marketing Examples: 8 Companies Doing It Right
Social media has become a vital part of every business’s marketing strategy. It offers a unique opportunity to engage with customers, build brand awareness, and drive sales. In this article, we’ll take a look at 8 companies that are doing social media marketing right. From big brands to small businesses, we’ll explore how they use social media to achieve their marketing goals.
Introduction
In this section, we’ll define social media marketing and its importance for businesses. We’ll also discuss the benefits of using social media for marketing.
What is Social Media Marketing?
Social media marketing is the use of social media platforms to promote a brand, product, or service. It involves creating and sharing content on social media networks to engage with customers, build brand awareness, and drive sales.
Importance of Social Media Marketing
Social media marketing is important for businesses because it offers a cost-effective way to reach a large audience. It also allows businesses to engage with customers in real-time and build long-term relationships with them.
Social Media Marketing Examples
In this section, we’ll take a look at 15 companies that are doing social media marketing right. We’ll explore how they use social media to achieve their marketing goals and what makes their social media strategy successful.
1. Nike
Nike is a global sports brand that uses social media to engage with customers and build brand awareness. They have a strong presence on social media platforms like Instagram, Twitter, and Facebook. Nike uses social media to share inspirational content, promote their products, and connect with their customers.
2. Coca-Cola
Coca-Cola is a global beverage brand that uses social media to engage with customers and build brand loyalty. They have a strong presence on social media platforms like Twitter, Facebook, and Instagram. Coca-Cola uses social media to promote their products, share user-generated content, and run social media campaigns.
3. Starbucks
Starbucks is a global coffee chain that uses social media to engage with customers and build brand loyalty. They have a strong presence on social media platforms like Twitter, Facebook, and Instagram. Starbucks uses social media to promote their products, run social media campaigns, and share user-generated content.
4. GoPro
GoPro is a brand that manufactures action cameras and accessories. They use social media to engage with customers and showcase their products. GoPro has a strong presence on social media platforms like Instagram, Twitter, and Facebook. They use social media to share user-generated content, showcase their products, and run social media campaigns.
5. Airbnb
Airbnb is a platform that allows people to rent out their homes to travelers. They use social media to engage with customers and build brand awareness. Airbnb has a strong presence on social media platforms like Instagram, Twitter, and Facebook. They use social media to showcase their unique properties, promote their platform, and run social media campaigns.
6. Amazon
Amazon is an e-commerce giant that uses social media to engage with customers and drive sales. They have a strong presence on social media platforms like Twitter, Facebook, and Instagram. Amazon uses social media to promote their products, run social media campaigns, and share user-generated content.
7. Glossier
Glossier is a beauty brand that uses social media to engage with customers and build brand loyalty. They have a strong presence on social media platforms like Instagram, Twitter, and Facebook. Glossier uses social media to showcase their products, share user-generated content, and run social media campaigns.
8. Red Bull
Red Bull is an energy drink brand that uses social media to engage with customers and promote their products. They have a strong presence on social media platforms like Twitter, Facebook, and Instagram. Red Bull uses social media to share exciting content, showcase their brand image, and sponsor extreme sports events.
They also run social media campaigns to increase brand awareness and drive sales.
E-Commerce Website Examples: A Comprehensive Guide
In the digital age, e-commerce has become an integral part of our lives. Online shopping has revolutionized the way we shop, and e-commerce websites are at the forefront of this change. Today, there are thousands of e-commerce websites, each with its unique features and offerings. In this article, we’ll take a comprehensive look at some of the best e-commerce website examples out there.
Introduction
E-commerce websites are online platforms that facilitate the buying and selling of goods and services. They have become an essential part of the retail industry, with more and more consumers preferring to shop online. Here are some of the best e-commerce website examples that have made a mark in the industry.
Amazon
Amazon is arguably the most popular e-commerce website globally, with over 200 million visitors per month. It offers an extensive range of products, from electronics to home appliances, books, clothing, and groceries. The website’s user-friendly interface and one-click ordering process make it easy for customers to navigate and shop.
Amazon also has a subscription service, Amazon Prime, that offers free and fast shipping on eligible items, among other benefits.
eBay
eBay is another well-known e-commerce website that allows individuals and businesses to buy and sell products online. It is known for its auction-style listings, where buyers can bid on items and purchase them at the highest bid. eBay also offers fixed-price listings and a “Buy it now” feature that allows buyers to purchase items immediately.
Shopify
Shopify is an e-commerce platform that allows businesses to set up an online store and sell their products. It offers an easy-to-use interface, with pre-designed templates and features that make it easy for businesses to set up an online store. Shopify also offers various payment gateways, inventory management, and shipping options, making it an all-in-one solution for e-commerce.
Walmart
Walmart is a multinational retail corporation that has a significant presence in the e-commerce space. Its website offers an extensive range of products, from groceries to electronics, home appliances, and clothing. Walmart’s website also has a “Pickup Today” feature, where customers can order online and pick up their orders from the nearest Walmart store.
Etsy
Etsy is an e-commerce website that specializes in handmade, vintage, and unique items. It allows artisans and crafters to sell their products online, with features such as customizable storefronts, social media integration, and real-time analytics. Etsy also offers a community aspect, where buyers and sellers can connect and share their interests.
Zappos
Zappos is an e-commerce website that specializes in footwear and accessories. It offers a wide range of shoes, from athletic wear to high-end fashion. Zappos is known for its excellent customer service, with free shipping and returns, a 365-day return policy, and a dedicated customer service team.
Conclusion
E-commerce has become an essential part of the retail industry, and these e-commerce website examples are at the forefront of this change. From Amazon to Etsy, each website has unique features and offerings that cater to different audiences. With the increasing popularity of online shopping, it’s essential for businesses to have a strong online presence to reach a wider audience.
